So is the cost of entry.
As roller rinks slowly open up around the country from COVID-19 restrictions, which varied from state to state, we’re seeing a trend. Roller rinks are attracting a whole new legion of skaters, and hitting their 25% capacity, with some turning away customers at the door, or selling out through advance ticket sales. That’s great news for the skating industry, which has been slowly rolling along for years.
But that’s not the only thing that’s on the upswing. Rising attraction prices, which includes roller skating. Before you accuse rink owners of greed, please understand first why the prices have to go up. It’s a matter of life and death for these small businesses. If you’ve ever lost a roller rink in your home town, you get it. And currently we’re in the double digits for the number of rinks that have died due to COVID. These are rinks that will never re-open again.
For those rink operators who did everything possible to not throw in the towel, thank you.
It has been a long shut down through what is typically the busiest time of year for the industry, and operators had no choice but to raise prices. Here’s why. Many had to take out PPP loans, which involved a lot of paperwork. Before COVID, some of the rinks were paid off, and they had no debt. That’s how they were able to stay open on $5 a head. Now, these same owners have a payment that wasn’t in previous operating budgets. With no revenue coming in, there were still expenses going out. Insurance, taxes, utilities, and association dues, to name a few. Additionally, there were pandemic-related items to purchase, including masks, partitions, cleaning supplies, gallons of hand sanitizer, and custom floor stickers to enforce social distancing. And let’s not forget that tables in the snack bar had to be distanced, with fewer places to sit. On top of that, there are future concerns of a higher mandatory minimum wage, or another lockdown/shutdown.
While rinks were closed in 2020, there was a lot of cleaning and renovating going on. You’ll notice rental skates are a lot cleaner, arcade games are routinely wiped down, and a new coat of paint in some facilities. This also adds to the budget.
Please don’t be hatin’ on the rink for raising prices to cover these unexpected expenses. Prices are going up everywhere. Plus, let’s take a look at the value you still get from indoor roller-skating rinks. An AMC Movie Ticket is $13.69 to watch a major motion picture. That doesn’t include the $5 sodas and buckets of popcorn.
Bowling alleys charge more than $5 per game (per person), although some charge by the hour: $25-$35 per hour per lane. Shoe rental averages $4.
Have you seen what it costs to go to a trampoline park? $17 per hour, per person. Plus, you’ll need a pair of grip socks for an additional $2 a pair, which are yours to keep.
A four-day ski trip for a family of four at a top ski resort can run $2,500-$3,000, including lodging, lift tickets, and kids’ lessons, but before transportation, meals, or equipment rental. At that price, you can bring the family roller skating every weekend for a whole year. A lift ticket, alone can cost up to $150 a day (per person).
Roller skating truly is the perfect family staycation. With each visit, you can get some exercise, improve your skills, and meet new friends. We’re lucky to have the rinks that are open, even if there has been a price increase. Please remember that the next time you plan a trip to your local skating center. It still a great value.
