The smartest business owners are the ones who hire their customers, and this is especially true for rink owners. For one, those customers have been there consistently, supporting the business. They already know the layout, the other customers, the products, and services offered. And they love the people serving them. They want to be part of that.
I’ve seen rink owners debate on whether they should hire their regular skaters. I’m not talking about the troublemakers. I’m talking about those who authentically love roller skating, the different styles, the gear, and even the smell of new coating wafting from a freshly treated floor. And yet, I learned the reason they don’t want to hire their customers is because they believe they will lose out on regular sales revenue.
I disagree.
Golf resorts know the importance of having seasoned golf pros in their clubhouse. They are there to recommend and sell golf-related equipment, provide tips, and promote the wonderful experience of golf. If golf was my thing, I’d be disheartened to buy a set of clubs from someone who doesn’t know the difference between a putter and a driver.
Health clubs know how to hire, and they choose those with ripped, muscular bodies who already know lifting techniques and body sculpting. These physically fit employees walk the talk and inspire others to get healthy. They build relationships with their customers, and the customers keep coming back for more.
During the COVID-19 pandemic, a friend of mine took up running and spent a considerable amount of time at a local running store making purchases, asking questions, and getting to know the owner. He wasn’t there looking for a job. He was a customer, who was genuinely excited about what was being sold. The owner offered him a job as a GM, even though he didn’t have retail experience on his resume. What he had was a solid progression of leadership, and a passion for running.
More reasons to hire skaters.
You know what you’re getting. They have been in your rink on a weekly basis, so you already have an idea of their decorum: how they interact, clean up after themselves, keep their language in check, and help other skaters. You see how much they love to skate. You will also know their negative habits, and decide if they are a dealbreaker.
You have leverage with the Rink Rats by reminding them “If you want to work here someday, every day is your job interview.”
You have an opportunity to train and develop employees exactly to your high standards. You’re teaching them how to act professionally around customers, and take pride in the rink’s cleanliness and high customer service levels.
You’ll save time and money in hiring. No advertising needed, no reading through a stack of resumes, conducting interviews, and onboarding and training will be easier. Hiring is expensive, but it doesn’t have to be.
Summary
Rink operators who hire their best skaters are able to offer a better experience for their customers. Handpick your customers to interview. Ask your team for their input, and offer jobs to those candidates who rise to the top. If Disney can attract top talent, so can you.
