As the COVid19 continues to shut down our Country and our beloved roller rinks, owners and customers are devastated.
Today, members of the Roller-Skating Association gathered online for a Town Hall Meeting to not only discuss the effect it is having on skating businesses, but whether the National Convention and Trade Show will occur in late April. Just yesterday, Nevada’s Governor shuttered all casinos within the state for the next 30 days. The RSA Convention is scheduled for April 26-May 1 at the Tropicana Hotel and Casino in Las Vegas. The Billboard Music Awards, which happens concurrently just across the street from the RSA Convention, announced their cancellation a few days ago.
According to Jim McMahon, the RSA’s Executive Director, he’s been trying to get the Convention postponed until late August. This will help rink managers get back on their feet from being closed for an indefinite period of time. For another, the global shutdown could affect the supply of skates, and novelty items that are made in China. Most of the rink operators responded they would happily attend Convention in August in Las Vegas.
As for rink operations around the USA, many owners have
abruptly shut down after their state lawmakers mandated it. For others, they
are staying open, letting the customers decide. Some are reporting single digit
numbers in their customer counts which is providing the writing on the wall. Those
that have remained open are receiving hate messages on their social media
walls, while other customers, especially those who need a place to bring their
kids because they have to work, were ecstatic the rink was open. If only for a
Like many small business owners, Unemployment Insurance is not an option. And as far as Business Interruption Insurance, chances are it’s not covered, because nuclear disasters and health pandemics are usually included. Plus, it won’t cover lost revenue, for example, several thousand dollars a typical Saturday session brings in. But it can cover the expenses, like utilities and employee salaries. It doesn’t hurt to ask.
The Small Business Association will have some loans to offer at very low interest rates, so there’s a blessing as well. However, for those rink operators not accustomed to debt, that means payments that were never in the budget.
If there’s any silver lining in this uncharted territory, rinks are getting cleaned and sanitized, and that has needed to happen for a long time. While they were open, I saw several rinks assign employees the title of “Sanitation Managers,” constantly walking around and spraying down tables, gaming consoles, door handles, rental skates, skate mates, and any other high touch surfaces within the building. And for those closed rinks, operators are taking the opportunity to install new carpeting, resurface the skate floor, make upgrades, and finish those projects they were too busy to address in the past. After all, the skating business was going gang busters until just a week ago. Just like most businesses around the world.
Additionally, the music licensing companies, like ASCAP,
will have to lower fees because no one is listening to their music when the building
However, it’s all going to come at a cost. With higher unemployment looming and our budgets getting thin, please think about your favorite rink. As it is, there are just under 1,200 rinks in existence, down from 5,000 during the heyday of skating in the 50s and 60s. We can’t afford to lose anymore.
Here are a few suggestions on what can we do to make sure our rinks will survive these turbulent times. Buy gift certificates. Go skate in your driveway or your Greenway and post videos online. Stay in the best skate shape possible. If you take lessons, ask your skate coach for a virtual lesson. Stay engaged with your rink’s social media page. And when they re-open, go skate, buy food in the snack bar, and get a new pair of skates if it’s in your budget. Support what you love so the rinks can stay open.
And for those rinks that are allowed to remain open right now, please don’t hate on them. It’s not an easy decision to shut down a business, or stay open during this emergency. Please be nice.
Nobody knows what’s going to happen tomorrow, next week,
next month, or even next year. All we have is hope and a prayer at this point. And
hopefully we’ll all come out of this just fine, if not stronger. We’re all in
this together. And we will skate again!
A 5-day trip to Northern California by Susan Geary
If you’re headed to Northern California, don’t forget your skates. There are plenty of rinks, including outdoor venues to enjoy, along with different types of sessions to choose from. Here’s the itinerary that Ginger Mathews (aka the Skate Critic) planned for me to get the most from my trip.
Wednesday: After my flight touched down at San Francisco International Airport, Ginger picked me up and we headed to the Golden Skate in San Ramone for Adult night.
Every Wednesday this quaint rink, located just off the 680 Freeway halfway between Walnut Creek and Pleasanton, hosts skaters 18 and older from 7:30 PM – 100:00 PM. Admission is $14 per person with quad rentals at $5 — $6 for inlines. Everyone entering must pay a fee, whether they skate or not. Skaters are required to enter through a metal detector that checks for weapons. The floor is polyurethane coated over plywood/particle board, and some of the seams appeared to buckle on one side of the rink. Great music and a fun DJ to start off our trip. I did notice the prices on admission and skate related gear are the highest in the region. Richard Humphrey, the founder of RollerDance.com, was in the house and demonstrated the Wave. He’s provides roller dance instruction and has an interesting background as a stunt double and producer of skate instruction videos.
Thursday: Early Thursday morning we headed out to Citrus Heights to skate with seasoned veterans at Sunrise Rollerland, located Northeast of Sacramento near the Sunrise mall. Sunrise Rollerland is one of the largest wood floors in the West, and the 5th largest, nationwide (according to the Skate Critic). With a gorgeous rotunda floor that is well maintained, it was like skating on butter. This morning skate adult session runs $7 from 10-noon which includes skate rental and coffee and donuts. The music is a mix of soft rock, and more mellow top 40 music from the past 50 years. I ran into friends that were made years ago on Facebook, but had never met “in person.” What a wonderful time and a fabulous venue. I picked up a souvenir t-shirt as well.
After the session, we drove by King’s Skate Country in Elk Grove (south of Sacramento) which was closed, but we were hoping to go inside for a sneak peek. Perhaps next time.
Friday: Next we headed to the Church of 8 Wheels in San Francisco at 554 Fillmore St. near Fell Street. This old church turned disco roller rink is run by David Miles, the Godfather of Skating. We went to the earlier session from 5-7 pm due to our schedule. It’s open to all ages. But it’s the 8-midnight adult session that’s the showstopper. That’s when you’ll find a full house of adult skate worshipers, dressed in disco garb, to complement David’s light up sparkly hat and fuzzy leg warmers. There is neon everywhere. It’s a bit small, and more of a novelty rink, although it does have the original wood floor, brand new rental skates with light up wheels, and a fun selection of disco music that brought me back to my high school years when I was a rink rat in the 70s. Props also to David’s lovely wife, Rose and their daughter who greeted us at the door and made us feel extra welcome during our visit.
After leaving the Church, Ginger took me to San Jose to a pop-up rink in a former Sports Chalet at the East Ridge Mall. The owner, Liz Ruiz has done a phenomenal job in such a short period of time (8 days!) installing the Aloha Roller Rink, which started as an outdoor venue and morphed into the current location. It does have poles, which are well padded with pool floats, and they are lit up so you can’t miss them. Also, the floor is concrete and there is a practice area for beginners. Liz has utilized the space nicely, and it’s only been open about a year with huge party areas. A pro shop is also planned. The Hawaiian Beach theme resonates throughout, and there’s lots of couches, along with pool tables and pinball; plus a mini golf course under construction. Our DJ was DJ Taz from 10PM to 1AM. He played a mix of disco, rhythm and skate classics, like ABBA’s Dancing Queen, and Michael Jackson’s Don’t Stop Till You Get Enough. This was a very fun rink. Save time by signing the online waver in advance. $13 admission. Skate rental is $2 and $4 for quads or inlines.
Along our route to San Jose, we stopped in Redwood City to
see the recently shuttered Redwood Roller Rink. This iconic rink was owned by
Jim and Suzie Pollard. Jim was a renowned skating coach and industry pioneer. After
his passing, the family decided to sell the building, which is still looking
for a new owner. The Quonset hut style is similar to Rollero, a former rink in
the Phoenix area that closed in 2017.
Saturday we slept in till noon to prepare for the night’s festivities that would run from 11PM until 4AM in Citrus Heights. The 2RAW Skate Club holds an Adult Skate on the last Saturday of every month with a national weekend party in April. 2 RAW stands for Rhythm and Wheels. I learned the 2 was added to get at the top of the schedule among nationwide events that are listed at SkateGroove.com.
On the way, I wanted to get my king pins checked to make sure I had adjusted my skates properly. Ginger took me to the Roller King in Roseville, which I always admired from afar. While we did not put on skates, I was amazed at not only the number of well-behaved skaters, but the hundreds of photos of champions that adorned the rink. Owned by the Jacques family, headed by Michael and Pat, both world-class skaters, their son Michael (also a champion) took a quick look and said my skates were fine. When it comes to skates, finding a good tech who understands the nuances of plates and how they work can be hard to find at times. On my next trip, I definitely want to skate here and take a lesson from one of their coaches.
Back at Citrus Heights and Sunrise Rollerland we were ready to skate the night away at their monthly 2RAW event. The $18 admission price helps bring in DJ Bowen from Chicago, who is popular among rhythm skaters. 2RAW is in its 10th year and will celebrate with a weekend event April 16-18th. After the first hour, I stepped off the floor to stay out of the way of the shuffle skaters who like to skate very fast along the outside edge of the rink. These parties are not for beginners who can easily get run over if they don’t understand the dynamics of the late-night adult skates. It’s important to stay toward the center lanes if you don’t participate in shuffle skating, and use the correct hand signals to enter and exit the floor. The rules are not very clear, so ask ahead of time if you do plan to go and avoid injury.
Sunday we headed back into the City to Golden Gate Park to meet up with David Miles (from the Church of 8 Wheels) for their weekly gathering of skaters. Known as the Skatin’ Place in Golden Gate Park, the skaters move in unison to songs from Miles’ boom box, while he spins around holding a wireless microphone, encouraging the group. According to an article in the San Francisco Chronicle, a group of roller skaters (aka The Skate Patrol) stopped the City Hall from banning roller skating in Golden Gate Park more than 40 years ago.) Now they have a permanent outdoor rink to call their own that is free for all to enjoy. There’s even a guy out there skating with his little white dog. Note that parking can be lean, you may want to consider public transit if you go.
Later that afternoon, we checked out Paradise Skate in Antioch. This small rink with a wood floor is situated on the Contra Costa County Fairgrounds, and offers derby, a pro shop, skating lessons, STEM, and birthday parties. There was quite a crowd, music was supplied by the computer program FEC, and they played the Red Light, Green Light Game and the Hokey Pokey while we were there. I also got to try out a new pair of Golden Horse Artistic Skates which I plan to review in the future. We skated the 3-5:30 PM session. This rink also has a beach/surfer theme. I loved the knowledgeable and friendly staff and good mix of modern music. Admission is $10 for this session. Quad and Inline rentals are $5 additional. They offer group discounts for those with 15 or more.
One thing I noticed about all of these rinks was the amount of skate-related items and gifts they had for sale with their logo on them. There were T-shirts, key chains, and other goodies.
My partner in crime, Ginger, the Skate Critic has full reviews of the rinks we visited, with more comprehensive info, such as the quality of the floor, rest rooms, and cleanliness. Check it out and follow her on Facebook at the Skate Critic.
You’ll find videos and additional photos on our Facebook page at Roller Sk8r
The next time you’re headed to California, don’t forget your skates. There are plenty of great rinks there.
The communications arm of Starbucks claims the coffee
purveyor strives to be the “Third Place” in our life when it comes to
experience. But for those who love skating indoors, their “Third Place” is the
rink. Home is considered first, work second, and then the rink. For some of us, the rink and work are tied
for 2nd, since we spend most of our time there. For those lucky
owners who also have a living space at the rink, It’s a 3-way tie for first.
At my Starbucks at Electric & Main, the baristas have taken time to get to know me. And I try to help them out to by being a decent guest whenever I’m in the building.
As a customer of skating rinks, I encourage you to do the
same. Become a rink darling to the team. That’s one way to help the rink thrive
and stay open for years to come. And your rink owner will notice and appreciate
you. It takes more than showing up and paying the admission fee. Fighting,
leaving a mess, or destroying property will earn you a reputation that will ban
you from the rink.
Here are 7 ways to elevate your status with rink operators.
Buy your skates from the rink. Do not expect a skate pro to fit you for skates, and determine the best products for your budget so you can go buy them online for less. Techs are getting wise to this and have begun charging a small fee for a fitting. That’s to discourage this practice, or at least, compensate the skate tech for their time. Nearly all will deduct the sizing fee if you buy the skates from them. Additionally, you’ll be able to get them adjusted or fixed if there are any issues with your purchase. Buy online and you’re on your own if they don’t fit right or break.
2. Clean up after yourself in the snack bar. When you’re done eating, how about removing the trash from your table and dumping it in the nearest trash can. If there are ketchup or nacho cheese drippings left behind, let someone know so it can be cleaned up quickly. Granted, the employees should be walking around taking care of wiping tables. In reality, they are slammed making food behind the snack bar for hungry skaters. Help make their job a little easier.
3. Don’t hand the DJ a long list of songs to play and expect them all (or any of them) to get played. Each session is designed for a particular crowd. Friday nights will be vastly different from family matinées or Christian music night. Some of your favorite songs may not fit into the program. Accept it. If you don’t like the music being played, ask a manager about the different sessions and plan your visits then. The DJ needs to select music that entertains the greatest number of people in the building. Party moms who shell out 100s of dollars get priority on a Saturday afternoon which is why you’ll hear more Top 40 and family-friendly tunes.
4. Don’t sit on arcade games or on the skate wall.
5. Leaving skates or shoes lying around in aisles can cause a tripping hazard for others. Please tuck them under a bench, or better yet, invest in a locker.
6. If you’re renting skates, return them with the laces tucked into the boots for quads, or close up the buckles for inlines. You’ll get faster service.
7. Be an extra set of eyes for managers and employees. If you see someone carrying a baby on skates, or a fight breaking out, notify a team member immediately. You do not need to get involved, just give them a heads up.
Keeping the rink safe and clean reduces liability and
increases public trust. If you’ve ever had a rink close in your hometown and
lost your “3rd Place” then you understand. It takes the whole skate
community to keep rinks open and show the owners you appreciate their efforts.
Thanks for doing your part.
I see a lot of skaters on social media chatting about how they badly want to own a rink, and when they win the lottery they will make it happen. Sounds awesome. It’s always good to have goals, and unlimited funds can make that reality a bit easier. As someone who has been in a lot of rinks and written about them for a trade publication, I thought I would share my blueprint on what I think would make a fabulous facility. No matter how much you have to spend on the initial project, you need to keep in mind that the business must have long term sustainability to keep the doors open so utility bills and taxes don’t exceed your monthly revenues.
My list of suggestions.
A wood rotunda floor is the Cadillac of roller rinks, and we haven’t seen one installed in a few decades due to the initial high cost at a whopping $300,000. Consider this as an investment. There are several rotunda wood floors in rinks around the USA that are still going strong after 5 decades. Concrete may be cheaper, but it cracks and the sealant bubbles. Plus there’s more broken bones with concrete surfaces than with wood.
Float that floor. Depending on your elevation and location, there’s always a chance that floodwaters can ruin a rink. Oaks Park in Portland solved that problem by adding pylons under the floor that allows it to float above rising waters.
Use ICF building blocks for your exterior walls. Not only do they provide better insulation (energy bills are 75% less), but they provide a sound block, are resistant to fires, floods, hurricanes, leaks, and wood boring insects. They cost a little more, but you’ll reap savings on utility bills and insurance.
Solar Covered Parking. Not only will your customers appreciate a shady spot for their vehicles, but you’ll be generating your own electricity. In Arizona the monthly summer power bill can run upwards of $3,500 without solar. With solar, anything you don’t use, can be sold back to the power company. Plus you might be eligible for tax credits. https://powerssolarframes.com/carports.html
Lease space to complementary store fronts. When the rink isn’t open, you can still generate income by leasing out space to a local baker, party retailer, coffee shop, and other restaurants. Similar to a mall food court, these retailers can also open a window inside the rink, allowing skaters more variety from a few different vendors. By renting out the space, someone else can deal with the health department, hiring, food inventory, etc. The revenue will help pay for taxes and building upkeep. https://www.huffpost.com/entry/walmart-target-fast-food_n_2433365
Consider large restrooms with a non-slip floor and some locker space. Ice rinks do this well.
Add an upper deck for spectators to enjoy the view from above, or those who want to walk laps while their kid is in lessons
Include a well-stocked pro shop with apparel, skates, parts, laces, stickers, skate cases, and anything else that a skater would want. Shoppers prefer to see and feel in person what they are buying. And they spend more.
Ventilation. A common issue with roller rinks is the smell of dirty socks. An exhaust fan in your rental room should be mandatory.
Offer your rink as an emergency evacuation shelter should the community have to deal with a natural disaster. This would require a commercial generator (probably locomotive size). It could be financed as a private/public partnership with FEMA or other government agency (or grants) to keep it stocked with cots, diapers, canned goods, and water, that can be stored in a basement or a climate controlled room. It promotes good will in the community and will bring the media to your door if there is ever a disaster.
Keep the party area and cafe close to one another with some behind-the- scenes hallway access. There is nothing more disconcerting than seeing pizzas being delivered to the other side of the rink, with party hosts navigating through a crowd of people (some with long hair).
The rental counter should be close to the front door so
Grandma doesn’t have to walk far to help the little ones get their skates.
Also, avoid gravity racks to store rental skates. Use cubbies, and take renter’s
shoes so the rest of your customers don’t have to trip over shoes during their